Middle East Molecular Biology Society - MEMBS
Brand identity
Industry
Molecular biology
Discipline
Rebrand
Location
Dubai - UAE
Year
2021
Overview
MEMBS contacted me about 2 years ago, I was asked to help them create a new visual identity for the parent company and all its subsidiaries.
Middle East Molecular Biology Society - MEMBS is a scientific society dedicated to supporting Molecular Biology knowledge and applications in the Middle East and the Arab World.
The principal aim of MEMBS is to combine all international Molecular Biology-related sources to help upgrade innovative molecular research and applications in the Middle East.
Challenges
One of the big challenges I faced was to create a visual identity that is more modern and formal, but also fun and liveliness.
Introducing MEMBS as a leading company in the Middle East.
Creating a link between all MEMBS branches, while maintaining independence and distinction from each other.
Solutions
I worked alongside the MEMBS team to extract ideas from the core of molecular biology, and we came to the idea of the genome consisting of genes, which is a good expression of the relationship between MEMBS and its branches,
The reason we chose the genome:
- Comprehensiveness, since it contains all the secrets.
- Its impact on human life.
- The impressive consistency of its colors.
